Applicability of This
Policy to the Ultimate Rivals Website
describes the practices of Bit Fry Game Studios, Inc. (“we”, “us”, “our” or
“Bit Fry”) with respect to information we collect from and about users (“you”,
“your” or “users”) of our Ultimate Rivals website located at www.ultimaterivals.com
only to information collected by Bit Fry via the Website and specifically does
not apply to information collected (1) by Bit Fry through other channels, such
as our other websites (including www.bitfry.com), offline, or through our games
available on gaming platforms and subscription services, or (2) by third
parties whose forms or other collection mechanisms may be embedded in or linked
to or accessible from the Website. For information about Bit Fry’s privacy practices
applicable to our games or other websites, please consult our other published
privacy policies applicable to those games or websites.
By using the Website, you
acknowledge that you have read and understand the terms of this Privacy
revisions will be reflected by the effective date above. Please revisit this
page to stay aware of any changes. If we make material changes to this Privacy
Policy, we will provide you with additional notice of such changes by providing
alerts within the Website.
Collection and Use of User
Through the Website, Bit Fry
may collect certain types of information from and about you, and other information
regarding your usage of the Website. We may collect this information in several
different ways, including directly from you when you provide it to us, such as
by filling in forms on the Website, and through the use of automatic data
collection technologies, such as via server logs and Google Analytics (more
collect the following types of information from or about users of our Website:
Information: If you
request information about our products and services, or from or about our Licensors
(defined below), or in connection with customer support, we may collect
information you provide to us in connection with such request, such as your
name and email address and any messages you send us (“Contact Information”), so
that we can reply to or otherwise fulfill your request.
- Usage Data: We collect details regarding your
usage of the Website (“Usage Data”) to present, personalize, improve and
maintain our Website.
- Metrics: We collect anonymized metrics
regarding usage of the Website (“Metrics”) to present, improve and maintain our
Website, and to gather aggregate information about the Website’s user base.
Content: Where Bit Fry
provides the functionality, you may also provide information to be published or
displayed (“posted”) on public areas of the Website, or transmitted to other
users of the Website or third parties (collectively, “User-Generated Content”
or “UGC”). Your UGC is posted and transmitted to others at your own risk.
Data Collection Technologies
collect Usage Data and Metrics using automatic data collection technologies, as
When you interact with the
Website, servers automatically record usage information that your browser or
device sends such as IP address, browser type, internet service provider,
referring/exit pages, operating system, date/time stamps, and related data.
This information may be stored in log files, and helps us analyze how our users
interact with and use the Website, compile reports on the Website’s activity,
and provide maintenance and other services related to the Website’s activity
The Website also uses the
technologies. Cookies are bits of text that are placed on your computer’s hard
drive when you visit certain websites. Cookies may identify, for example,
whether you have visited the Website before, or if you are a new visitor.
Cookies may enhance your online experience by saving your preferences while you
are visiting a particular site. The information collected by Google Analytics
helps us analyze how our users interact with and use the Website, compile
reports on the Website’s activity, and provide maintenance and other services
related to the Website’s activity and usage. The information collected and
generated via Google Analytics will be transmitted to and stored by Google and
services and to learn how to opt out of analytics tracking by Google, click here.
Sharing of User
Information with Third Parties.
We may share the above-identified
types of user information with third parties as follows:
- Contact Information: with our Service Providers and with our
- Usage Data: with our Service Providers and with
- Metrics and any other aggregated or
de-identified user information that cannot reasonably be used to identify any
user:with our Service Providers and with our Licensors; and
- UGC: this information may be viewable by
other users of the Website, to the extent we make such functionality available.
We cannot control the actions of other users of the Website with regard to
their use of your UGC. Therefore, we cannot and do not guarantee that your UGC
will not be used or viewed by unauthorized persons.
In addition, we may share user
information: (i) with our affiliates or any successor to all or part of our
business; (ii) in order to comply with a subpoena, court order, or applicable
law; and (iii) in order to protect the rights, property, or personal safety of
users, us, or the public.
As used above: “Licensors”
means the professional sports leagues and players’ associations, celebrities,
and other content providers with whom we partner in order to offer certain
content included in our games and on our websites; and “Service Providers”
means third parties who perform services (such as data storage and data
analytics) on our behalf.
Security of User
We take reasonable measures designed to
protect user information from unauthorized access and against unlawful
processing, accidental loss, destruction, and damage.
Choices and Rights.
Rights and Requests: You can contact us at any time using the
request we do any of the following: (i) erase or delete all or some of your user
information; (ii) change, update, or correct your user information; (iii)
restrict how we use all or some of your user information; (iv) access your user
information and, where applicable and feasible, request to receive that user
information in a commonly used electronic format (or ask for this information
to be provided in that format to a third party); or (v) disclose what user
information we collect, use, disclose, or sell. We will consider and respond
to any such requests promptly, and otherwise in accordance with applicable
laws. Although we use good faith efforts to respond to your request, we may
not be able to provide and/or correct the requested user information in all
situations. For example, we may not be able to provide the user information
requested if it imposes an undue burden or expense, requires us to release
confidential commercial information, requires the disclosure of user
information relating to another person, or requires authentication of the
request that is not feasible.
Note for California
residents should note the following:
- Disclosure and Sale of
Personal Information; Right to Opt-Out of Sale: We disclose Contact Information,
Usage Data, and Metrics to the third parties listed above under “Sharing of
User Information with Third Parties” section, and there may be instances where
such disclosures constitute “sale” of “personal information” as those terms are
defined under California consumer privacy law. You have the right to opt-out
of the sale of your personal information; in order to exercise that right,
please send us an email at: email@example.com. We do not knowingly sell the personal
information of children under the age of 16 without their (or, if under 13,
their parent’s or guardian’s) affirmative authorization.
- Submitting a Request to
Know More Information or to Delete Your Personal Information: Under California law, you have a legal
right to make, and we have a legal obligation to respond to, the types of
requests described under the “Rights and Requests” section above. You may
submit such requests by emailing us at: firstname.lastname@example.org. We may ask you for additional
information in order to verify your identify before responding to such
requests, but we will use such additional information only for purposes of such
verification. Under California law, you have a right not to receive
discriminatory treatment by a business for the exercise of your consumer
privacy rights conferred by California law.
Note for European Economic
Area Residents: While
our focus is generally on the United States, insofar as we may from time to
time process personal data of individuals in the European Union, Iceland,
Liechtenstein, Norway, or the United Kingdom, which processing may be subject
to the European Union’s General Data Protection Regulation (“GDPR”), please
note the following:
- Bit Fry is headquartered in
Portsmouth, New Hampshire, in the United States.
- We will only process your
personal data to the extent applicable law allows us to do so
- The United States has not
sought nor received a finding of “adequacy” from the European Union under
Article 45 of the GDPR. We rely on derogations for specific situations as set
forth in Article 49 of the GDPR. In particular, we collect and transfer to the
U.S. personal information only: with your consent; to perform a contract with
you; or to fulfill a compelling legitimate interest in a manner that does not
outweigh your rights and freedoms.
- If you have any complaints
regarding our privacy practices or how we handle any requests you make in
accordance with the “Rights and Requests” section above (which requests you may
have a legal right to make and we may have a legal obligation to honor, as
dictated by applicable law), you may also lodge a complaint with your national
data protection authority (contact information available here).
Bit Fry does not
knowingly collect personal information from children under the age of 13 (or 16
in Europe). If we learn that we have collected personal information from
children under the age of 13 (or older, if applicable law provides for
different protections), then unless we obtain parental consent to use or maintain
that information, we will delete it.
Any comments, concerns, questions, or
Game Studios, Inc. at email@example.com.